After over 20 years as an award-winning DJ, traveling and achieving success, Ivery stepped back from the festivals and into children’s books. Inspired by his youngest daughter, he began writing and illustrating children’s books and characters, thus spawning the idea to launch Tubba and Friends, a new children’s brand. As a devoted father, his career pivoted from entertaining crowds to creating joyous moments at home, where his creative talents now bring lively stories and characters to life. While his love for music endures, these days, you’re more likely to find him illustrating and creating fun children’s media.