Jim Palmer is a legendary marketing professional with career stops in Manhattan, North Carolina, Milwaukee and Arizona. He represented many national brands along the way, including Lipton, L’Oréal, Cover Girl and Lego Toys. He wrote a column for Milwaukee Magazine for five years called “Palmer’s Perspective” and taught aspiring marketing students at Arizona State for 10 years. The Bridge at Spuyten Duyvil is his first novel, and he and his wife Laura live in Scottsdale.